Free To Play vs Subscriptions

We may be at a turning point, not only in the MMO genre, but with gaming overall. Whether it be with the majority of MMOs now turning towards a free to play model, rather than the regular financial support of a subscription, or with the same model being adopted now into the casual gaming market (such as FarmVille and the many other apps out there).

So what is best, is the future bright when it comes to a free to play model? The only game that appears to of avoided this is WoW (yes it may be free to play up until level 20 but that isn't any good for anybody), and it is still going strong.

Surely we still get the same content updates and user support across both platforms, as of course, ultimately the company is still getting their money, whether this be through advertising, in game purchases or subscription fees.

- Guild Wars 2 vs WoW
- LOTRO vs Rift

Personally, nothing will beat the subscription as there just seems to be more effort put in. What I don't agree with however is games which ask for a subscription fee but then still prompt you for in game purchases.. for shame..